Q&A Exclusive with Manufacturing Marketing Expert AJ Sweatt
Marketing, communications and industry development specialist AJ Sweatt speaks with IMT about the pressing challenges facing the manufacturing sector and the urgent need for implementing a national...
View ArticleQ&A: Exporting Pro on Selling U.S. Industrial Goods to China
In an interview with IMT, James Chan, president of Asia Marketing and Management, explains the ins and outs of selling U.S.-made goods to the Chinese market and how American manufacturers can grow...
View ArticleThe Secret to Customer Retention for B2B Marketers
Holding on to your customer base and strengthening the loyalty of your key clients is a vital part of business success, and there’s a lot marketers can do to help in the retention process.
View ArticleContagious
In Contagious, author and marketing professor Jonah Berger explains why certain products and ideas catch on with the public, while others fall flat, and what smart businesses can do to help their...
View ArticleDecoded
In Decoded, author Phil Barden reveals the science explaining people's purchasing behavior and shows how the latest research can help a business improve its sales.
View ArticleExpert’s Corner: How Manufacturers Are Harnessing Social Media
In the latest Expert’s Corner, Michael Keating sheds light on how manufacturers can deliver their marketing message via social media, and the specific digital tools and strategies manufacturers are...
View ArticleManufacturing Is the New Hotbed of Technological Innovation
Companies are boosting productivity with more advanced computer-aided design (CAD) software, computer numerical control (CNC) equipment, cloud computing, and other advanced technologies, according the...
View ArticleEpic Content Marketing
In Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less, Joe Pulizzi offers the critical keys to help businesses cut through the...
View ArticleWhat Can Disney Teach Manufacturers About Marketing?
In a recent webinar, marketing consultant Steve Miller described how entertainment trumps interruption when it comes to marketing B2B products or services.
View ArticleCompete Smarter, Not Harder
In Compete Smarter, Not Harder: A Process for Developing the Right Priorities Through Strategic Thinking, the author describes how to compete in the right space for greater profitability and growth.
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